Why starbucks?
Starbucks was originally a small coffee house that opened in Seattle, Washington, in 1971. Since 1987 Starbucks has open 2 stores each day....
Having expanded rapidly, there are now 20,891 different stores, found across 62 different countries!
As already discussed Transnational corporations have negative and positive impacts. Starbucks is a company that takes their negative impacts into consideration and makes changes accordingly.
For example:
- In 1999, Starbucks started "Grounds for your Garden" to make their business environmentally friendlier. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice.
- In 2000, the company introduced a line of fair trade products.
- Starbucks began using 10% recycled paper in their cups in 2004, which they claimed was the first time that recycled material had been used in a product that came into direct contact with a food or beverage.
- In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags, and lightening their solid waste production.
- After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees. As of August 2010, Starbucks sells only one Ethiopian coffee on its website and it is proclaimed by the website to be new.
The Starbucks website includes different areas in which the company is trying to take responsibility:
Having expanded rapidly, there are now 20,891 different stores, found across 62 different countries!
As already discussed Transnational corporations have negative and positive impacts. Starbucks is a company that takes their negative impacts into consideration and makes changes accordingly.
For example:
- In 1999, Starbucks started "Grounds for your Garden" to make their business environmentally friendlier. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice.
- In 2000, the company introduced a line of fair trade products.
- Starbucks began using 10% recycled paper in their cups in 2004, which they claimed was the first time that recycled material had been used in a product that came into direct contact with a food or beverage.
- In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags, and lightening their solid waste production.
- After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees. As of August 2010, Starbucks sells only one Ethiopian coffee on its website and it is proclaimed by the website to be new.
The Starbucks website includes different areas in which the company is trying to take responsibility:
- Community
- Environment
- Ethical Sourcing
- Diversity
- Fairtrade Access Fund